Hims

2018-2020

At Hims, my goal was to start a conversation that was deemed unnecessary.

Historically, the notion of men taking care of themselves seemed frivolous, perhaps even feminine. My team at Hims focused on building a marking strategy that proved these beliefs were bullshit and limiting. I oversaw our omnichannel marketing experiences, including our out-of-home, social, and email marketing campaigns. I relied on the power of language to streamline our narrative and empower our consumers. The brand voice I created was witty, attainable, and engaging.

From researching and developing custom RX formulations for skincare to writing the backend and front-end user experience for our telemedicine platform, my priority was to ensure that our messaging both simplified and beautified every stage of our buyers’ journey.